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Every time you purchase a bag of coffee beans or ground coffee a tree will be planted. We are starting our planting in Brazil, home to one of our coffee origins.


We have partnered with One Tree Planted to help restore the Atlantic Forest, also known as Mata Atlantica, once spanned 130 million hectares across Brazil. Now, this tropical rainforest ecosystem covers only about 12% of its original area and is home to more than half of the country’s population. Centuries of deforestation for timber, sugar cane, coffee, cattle ranching, and urban sprawl have contributed to its current state. Nearly all of the remaining forest is in western São Paulo State, including the Mooro do Diablo State Park, the Black Lion Tamarin Ecological Station, and many smaller forest fragments.


This will be Brazil’s largest reforestation corridor and served as a guide for future projects in the region. It will create 60,000 ha of connected forest for endemic and endangered species and improve the livelihoods of 1,000 families. And from an ecological standpoint, it will help maintain viable populations of flora and fauna and mitigate harmful edge effects like exposure to light and wind, diseases, and invasive species.To maximize the impact, over 100 native species will be planted including Gochnatia polymorpha, Guarea guidonea, Tapirira guianensis, Inga striata, Inga laurina, Inga uruguensis, Pera glabrata, Croton floribundus, Syagrus romanzoffiana, Acacia polyphylla, Terminalia glabrescens, Albizzia niopoides, Anadenanthera colubrina cebil.

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